Purple Mountain Observatory take us to Where The Water Breaks

Kicking off another killer campaign in a cool looking kayak, Purple Mountain Observatory sure know how to bring their brilliant products to life don’t they? Tracing a traces a solitary paddle through the shifting states of water, the journey takes us through all manner of elemental experiences, from confined cave passages to bubbling white water rapids. This being the perfect way for PMO to showcase their new waterproof range by putting it through it’s paces in a highly demanding spot where the performance of technical layers are critical to survival. Big fan of that 3L Anvil number, might have to take the plunge on that one.

Check out the new PMO Waterproof collection HERE.