Seek and ye shall Roam with KEEN & 114 Index

Having entered the trail running category to their impressive roster via the SEEK shoe last year, KEEN expanded the range expanded earlier this year with the introduction of the adaptive daily runner the ROAM. Both of which feature in the latest KEEN campaign shoot created in conjunction with our mates from 114 Index and Anthony Lee that’s inspired by the post-event aura that runners often experience, or as Lewis from 114 puts it:

“There’s something about the way you carry yourself after a long run — a certain confidence, both in yourself and in the shoes that carried you through. This is what we wanted to highlight in this shoot.” Going on to further explain the thinking behind showcasing these trail running trainers in less than pristine condition. “We went ahead and dirtied them up before they’d ever been worn, leaning into how trail running shoes naturally appear — used. These images are meant to capture two runners who have just finished a run together and stepped straight into the studio. We recreated looks using familiar trail kit for the transitional spring season — compression socks, running belts, head torches and always extra layers.”

Combining performance innovation with genuine runner insights and a deep connection to the trail, both the Seek and Roam shoes are available from the KEEN website HERE.