Salomon Korea send out the Shapers to showcase AW26

Whilst some maybe lamenting the end of summer, for us here at Outdoor Licence the arrival of autumn is a truly wondrous thing. Heralding the arrival of some truly beautiful sunsets, perfect hiking temperatures, squash-based caffeine drinks and lots of lovely new outerwear. Which brings us nicely to the Korean arm of Salomon and their new drop of autumn/winter goodness that’s just been shot out in the Tyrolean alps by our super talented mate Rory Griffin. Titled ‘We Are The Shapers’, the theme of the new campaign revolves around the attitude of modern explorers (i.e. the ‘Shapers’) who ‘carve their next step with their own feet, rather than following an already-set path’. Which could signal bad news for AllTrails and OS maps subscriptions as well as our wallets if we have to hop on a plane to Seoul in order to get our outerwear loving mitts on any of these insanely good insulation pieces.