Klättermusen invite us to ‘Go Feel Free’ with them this season

The Swedes know a thing or two when it comes to trail running, in fact I wouldn’t be surprised if they invented it (please don’t write in all you fell runners) given just how much they love running up and down mountains over there. Take Klattermusen for example, who have taken the signature Scandi nuanced approach (rather than banging on about legendary rounds or dirtbag myths) by focussing on something altogether quieter. Reflecting a culture that’s shaped by humility, self-reliance, and living in harmony with the Nordic landscape, as opposed to trying to conquer it. Named ‘Go Feel Free’ their latest campaign is focussed on running up hills, through valleys and along ridges and the immersive sense of tranquility and freedom that comes with these activities. Encouraging us all to go and feel free via the introduction of some stunning new pieces and well loved silhouettes such as the Eitre and Vidre jackets, lightweight base layers and accessories such as the Bele tees, Diser shorts, Vestre socks, Signe tights, Bygvir pants and Skyrmyner 20L pack. Complimenting this ace gear they’re also sponsoring a number of trail running events including the Lofoten Ultra Trail, the Åre Fjällmaraton and Sormlands 100. Oh and if you haven’t watched the latest campaign video from Klättermusen ‘Forest Bound’, then go give it a watch HERE because it’s brilliant.