Haglöfs spots a Korea opportunity
Swapping Stockholm for Seoul, legendary Swedish brand Haglöfs have just opened their first ever flagship store in Korea in collaboration with renowned distributor HAYL. Carrying Haglof’s full assortment of cutting edge technical gear and innovative performance driven apparel the new 421² M store is handily located at the base of Dobongsan National Park. A key location for Seoul’s outdoor community this is where the metropolis meets the mountains and where various trails suited to both first-time hikers as well as experienced mountaineers begin. A real milestone for Haglofs whose popularity has seen significant growth in Asia in recent years, this new retail concept has been named “Nature Inside, Life Outdoors,”. Which highlights the human as well as the more engineered elements that sit at the very core of the Haglöfs brand. Without a doubt one of the most clued up countries on the planet when it comes to technical outdoor gear, Haglöfs Head of Distribution Sales & Sales Operations Daniel Stiller Cohn had this to say about the Korean store:
“We’re thrilled to announce the opening of Haglöfs’ first flagship store in South Korea, an exciting milestone that marks our expansion into one of Asia’s most promising outdoor markets. This store will proudly showcase our updated store concept, fully aligned with our new brand platform, offering Korean consumers a fresh and immersive Haglöfs experience. Korea represents an untapped frontier for Haglöfs, and we’re confident that our trusted distributor, HAYL, will lay a strong foundation for our brand in the region. Their passion and expertise make them the perfect partner for this journey. We wish them every success as they bring Haglöfs’ spirit of innovation and sustainability to Korea.”
