Haglöfs opens up at Illum in Copenhagen

Being perhaps one of the coolest cities in the world (as well as the coldest this time of year) it’s perhaps no surprise that one of the best outdoor brands on the planet has just opened a shop in Copenhagen. Something of a ‘shop within a shop’ the new Haglöfs store is situated in the iconic department store Illum that’s placed slap bang in the heart of the city. Legendary for its Known for its focus on fashion and lifestyle, Illum provides a renowned platform for Haglöfs in which to showcase its innovative outdoor products. Located in Illum’s dedicated outdoor section, the Haglofs store covers 30 square meters and offers a wide range of high-performance products in this particularly prestigious Danish setting.

The new Hafglofs store can be found at Illum, Østergade 52, 1100 Copenhagen, Denmark.