KA-YO & Haglöfs compare Nordic notes

Catering to the modern explorer, premium Swedish retailer KA-YO recently joined forces with progressive Swedish outdoor legends Haglöfs for a marriage that’s made in Mountain-obsessed heaven. Rooted in both brands shared commitment to Nordic functionality, the first release from this new relationship sees two Haglöfs favourites being treated to a KA-YO makeover under the name ‘PROTOTYPE® H-100’. Based around a manifesto that performance and refinement can coexist, the collaborative pieces both draw from KA-YO’s core DNA and Haglöfs’ longstanding expertise in outdoor equipment. Exploring a more considered approach to exploration, where technical function, material integrity and lasting design and illustrations come together. The two elevated pieces in question being the 3-layer pro shell ‘Front Proof II Prototype’ jacket and the highly water resistant, ripstop ‘Magma Prototype 40L’ backpack. Providing a shining example that extending your appeal and purpose beyond the wilderness and to a new generation of outdoor enthusiasts can be done with zero compromising on quality or performance. This initial drop marks the beginning of what looks set to be a very exciting journey between Haglofs and KA-YO and if the rest of their projects are as impressive as this then we can’t wait to see more!