Mizuno & END. make coastal inspired waves together

Locking in for another exciting collab together, Japanese sportswear innovators and retail big hitters END are celebrating the store’s 20th birthday with a version of the Wave Rider 10 thats imbued with the drama of the North Eastern coast. END have channeled the raw and resilient spirit of their native coastline, drawing inspiration from the wild temperament of the North Sea, a body of water that has long shaped the people, industries, and culture of the region. From its swirling currents to its steel-grey skies, the drama of the sea provides both a muse and metaphor for this special edition Wave Rider 10 thats been embellished with bold Black Beauty and Estate Blue colour combos. The shoe features a layered mesh upper offering breathability and technical texture alongside iridescent overlays that mimic the shimmering nature of sunlight dancing on waves. Whilst a subtle gradient sweep from forefoot to heel, reflecting the sea’s shifting hues and tireless motion, complimented by a flowing panel structure emulating the currents and contours of water in motion. Aquatic influences aside the iconic RunBird logo also anchors the silhouette in Mizuno’s performance-first ethos with further co-branding on the tongue and heel cement this innovative and forward-thinking approach behind this unique relationship.

Dropping on 23.05.25 the limited edition Mizuno x END. Wave Rider 10 will be able to buy HERE.