Mountain Research have definitely maybe been listening to a bit of Britpop

Blur-ing the boundaries between outdoor attire and everyday wear Japanese brand Mountain Research have clearly been listening to some classic 90s indie tunes whilst putting their latest collection together. This time around their pop culuture referencing slogans include the legends ‘Bittersweet Symphony‘ and ‘Slide Away‘ in amongst the basecamp friendly bangers. Resembling the wardrobe for an imaginary Wes Anderson film set entirely on Mount Fuji circa 1996, this SS25 range beautifully combines a feeling of familial retro warmth with the ‘post tech’ zeitgeist that gorpcore is quietly morphing into. Surely now a collaborative zoom call from Japan to our top mate (and OG Verve & Oasis designer) Brian Cannon up in Kendal has to be the next move for Mountain Research and maybe Wes too?