Klättermusen ready or not!

As someone who thinks of groups hikes as being ‘just like a school trip but you’re allowed to swear’ it’s gratifying to see that our mates at Klattermusen have a similar childhood related view of enjoying the outdoors. For their latest campaign they’ve created a lovely vid that starts off like a moody Scandi-noir thriller only to reveal that the two protagonists are actually enjoying a lovely game of Hide & Seek. Literally seeking to put the fun back into functionality Klattermusen lead creative explained:

“If you think back, your first acquaintance with the outdoors was probably through play. Even if you were fortunate enough to have a mountain as your backyard, the woods nearby or a simple playground in the neighborhood, that’s where it all began. Mountaineering is serious stuff; the journey that led us there often wasn’t. We want everyone to remember why they wanted to live this kind of life to begin with. And what activity is purer and more core than the one of child’s play?”

Whilst clearly taking the manufacture and performance of their products very seriously, it’s nice to see they have still retained the same sense of playfulness that first drew most of us beyond the playground and out there to tentatively explore the woods for the very first time. OK it’s your turn to count now and no peeping!

Find out more about this new campagin from Klattermusen HERE.