Helinox opens its first European flagship in the City of Light

Is it a coincidence that those legends of lightweight leisure based furniture and accessories have opened their first flagship store outside of Korea and Japan in the place known as the city of light? Maybe we’re reading too much into it but Helinox have chosen Paris as the launch pad for their European retail adventure, with hopefully more to come including one or two on this side of ‘la manche’. Located in a historic building at 10 Rue du Perche, the newly opened ‘Helinox Creative Centre Paris’ will operate very much like a gallery, whereby collections will be constantly chaged and curated to to match the local vibes. Aiming to create something of a cultural hub the space will also play host to various events and activities related to the outdoor world. Whilst Helinox CEO Young Lah had this to say: “We are thrilled to open our brand’s flagship store in the historic Marais district of Paris. We look forward to introducing Helinox’s diverse products and sharing our brand’s story with Parisians, French consumers, and all visitors to Paris.” To celebrate the store opening Helinox have also collaborated with Fragment Design on a special capsule collection using their signature dark navy and black colour palette.

Find out more about the Helinox Creative Centre Paris HERE.