Demure by the seashore with Craghoppers

Though Craghoppers latest campaign is officially entitled ‘Submerge to Emerge’ I’m cheekily renaming it ‘Demure by the Sea-Shore’ just because I can. Whichever you prefer I think the message remains the same in that it’s important to regularly escape the noise of modern life by escaping to somewhere as natural as possible in order to reconnect and recalibrate. This serenity searching sentiment is also reflected in their new AW24 collection which is a tasteful and tonal selection of garms that have been elevated by the incorporation of new technologies and fabrics into their designs. Strong ‘Barefoot in the Head’ vibes in the area….

Check out the new Craghoppers AW24 collection HERE.