A Peak Performance concept store is coming to Covent Garden
Opening up just in time for big jacket season, Swedish ski and outdoor brand Peak Performance are opening up their first ever UK store this Autumn in Covent Garden. Located at 49 Long Acre the Scandinavian themed store will focus on ski and trail products alongside new technical items such as products like their ISPO winning Elevate Liner Hood. Store ambassadors will be on hand to offer unique advice and personal guidance along with innovative services including Care & Repair, and a professional washing service. Whilst Peak Performance’s second-hand programme, WearAgains will also provide the store with a trade-in system that helpfully allows customers to exchange their used Peak Performance gear for vouchers.
Excited about the launch Peak Performance CEO Sarah Molnar had this to say about the store: “London’s world-leading approach to fashion and style, alongside a growing community of new outdoor adventure seekers, makes it an ideal destination for Peak Performance. We couldn’t be more excited to open our first-ever store in the UK and the heart of its great capital. Our vision is for our new store to become a meeting place for the local ski and outdoor community and a key destination for international visitors,“.
We’re told that there’s lots more exciting news to come about the store and all the various community events they’ll be holding and amazing new products they’ll be stocking. So stay tuned and get your Helinox camping chairs primed and ready for the opening day which will be Friday the 27th of September 2024.
