Look at this lovely lookbook from Goldwin

With their origins in providing war widows with an income at the Tsuzawa Knit Fabric Factory, the Goldwin story is a pretty incredible one that also involves the manufacture of technical clothing that helped conquer Mt. Everest and smash the Winter Olympics as well as journeying into outer space. Undoubtedly one of the coolest outdoor brands ever, they’ve chosen to showcase their signature combination of minimalism with purpose driven functionality in a lookbook that focuses on day to day life in Japan. Inviting the viewer to come on a gentle walk around Kamakura city to experience dramatic coastlines and mellow greenery alongside freight trains, busy ports and traditional Japanese houses. Reflecting the warmth and emotions evoked by these urban outdoor encounters the overall theme of the campaign is inspired by those primitive feelings that arise during travel. Fusing lifestyle, outdoor and athletic fashion to represent modern life in the metropolis their ‘quiet nature’ aesthetic represents everything we love about Japanese culture in all of its highly considered yet completely unassuming forms.

See more from the Goldwin F24 collection HERE.