Take a tour into familiarity with Purple Mountain Observatory

Though still relatively new kids on the block you can rely on Purple Mountain Observatory to deliver the goods when it comes using super creative photo shoots to showcase their exciting new products. Shot by our good mate Rory from Orienteer their latest campaign is entitled ‘Familiar Tourist’ and sets out as being an ode to the uncharted and as a tribute to the vast, untamed landscapes that we dare to explore. Like one of those dreams where you suddenly find yourself running through the Dolemites whilst being pursued by a giant Toblerone before you wake up in a sweat wondering ‘what was that ace jacket I just had on in that dream???‘ this shoot is both technical, trippy and tantalising in equal amounts. The good news being that you can actually buy these wonderful wares IRL and without having to be chased by a massive Swiss chocolate bar.