Nikwax share their perfect formula for adventure

Household names when it comes to being at the forefront of waterproofing and aftercare products, Nikwax are kicking off 2025 with a campaign entitled ‘Formulated for Adventure’. Sharing Outdoor Licence to encourage as many people as possible to get out into the hills and enjoying the outdoors Nikwax are on a mission to address the issues making many young people still feel that they lack the skills, time or community to engage in these experiences. As the accompanying video documents the campaign includes the launching of a multimedia, cross-platform initiative designed to tap into evolving media consumption habits that will engage with communities as well as fellow outdoor brands like Cotopaxi and Passenger. As Nikwax marketing director Laura Ball explains:

“At Nikwax, our products have been at the forefront of innovation in the outdoor industry for nearly five decades. Now, by launching the ‘Formulated for Adventure’ campaign, we look forward to facilitating a new generation of outdoor enthusiasts. Our cleaning, proofing, and deodorising solutions are the ultimate companion to their adventures and have been specifically ‘formulated’ for them to use and access these special moments, whatever the weather.”

Developed in conjunction with our design agency mates up the road ‘Outside of Ordinary’ is all about driving forward accessibility for everyone in the outdoors using Nikwax’s extensive scientific credentials and longstanding reputation to help make some really exciting things happen.

Find out more about the Nikwax ‘Formulated for Adventure’ campaign HERE.